An Assessment of Customer Satisfaction with GSM Service Quality in Cross River State, Nigeria

This Study investigated the satisfaction of customers with the quality of services delivered by GSM firms operating in Cross River State. The purpose was to determine the influence of network quality, service charge, customer care support as independent variables on the dependent variable (Customer satisfaction). A conceptual model of customer satisfaction was developed for this study. Three hypotheses was formulated and tested for this study. Primary data were collected from 300 GSM subscribers drawn proportionally across the three geo-political zones of Cross River State. The questionnaire were validated through face, construct and content, and used for data collection. The reliability of the instrument was ascertained through split-half reliability estimate. The data were descriptively analyzed using tables and figures, while the Pearson product moment was adopted to test the hypotheses. It was found that all the research variables (network quality service charge and customer care support) had a high correlation with customer satisfaction. Arising from these finding, it was recommended that mobile operators should make a conscious effort to upgrade their mobile service equipment symbolic in their telecommunication services, by investing in the necessary material(s) that could boost call quality and coverage. It is also relevant that all the elements in a service quality programme be strictly implemented to the later. Assurance, reliability, empathy, tangibles, and responsiveness are equally important in satisfying customers Keywords: customer satisfaction, service quality, service charge, customer care and GSM service

Government Policy Requirements and Personal Considerations as Determinants of Organizational Buying Behaviour

This study examined the impact of government policies and personal consideration factors as determinants of organizational buying behaviour in a developing economy. Using survey data from 321 respondents in the three categories of organizational consumers based in the southern senatorial district of Cross River State, the study shows that although government policy requirements and personal interest factors directly influence organizational buying behaviour, later emerged as having the stronger influence. Our finding also suggest that producers and suppliers of industrial products would derive greater patronage and benefit in exploring and sustaining personal relationships with members of buying centres, besides considering government policy requirements on purchasing. Keywords: Government policy requirements, personal interest factors and organizational behaviour

Personality and Consumer Behaviour: A Review

The trust of this paper was to show the relevance of the development of the theories of personality to an understanding of consumer behaviour. The development and limitations of the psychodynamic theory, trait theory, behavioural theory, humanistic theory and the socio-cognitive theory were analyzed. The paper looked at the relevance of these theories to buying behaviour of consumers and examined some empirical studies that have established linkage between personality and consumer behaviour and some that failed to. The paper concludes that the theories are relevant to an understanding of the complex behaviour of consumers, information which have been successfully applied in development of marketing strategies. The paper also conclude that the low correlation between personality and consumer behaviour recorded by some researchers is due mainly to their failure to approach their studies outside the context of psychology from where the concept of personality was borrowed and also the problem of definition of the constructs. Keywords: personality, consumer behaviour, psychodynamic, traits, behavioural, humanistic, socio-cognitive,

Evaluation of antirabies vaccination programme for dogs at Eddie Veterinary Clinic Uyo Akwa Ibom State, Nigeria

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Supply chain planning and business performance of Nigeria oil and gas industry

This paper centered on exploring the correlation between supply chain planning and business performance of Nigeria oil and gas industry. The study adopted correlation research design. Structured questionnaire were used to obtain responses from respondents. One hundred copies of questionnaire were administered to registered oil and gas companies in Nigeria and ninety eight copies were successfully completed and retrieved. Pearson‘s product moment correlation was used to test hypotheses and the demographics of the respondents were analyzed using frequency and simple percentages. The study found that supply chain planning has a significant positive correlation with business performance dimensions such as market share, sales growth and demand forcasting in Nigerian oil and gas industry. Keywords: Supply chain planning, Business performance, Oil and gas industry, Resource base theory, Market share, Demand forecasting and Sales growt